About
Chellery Jewellery
Chellery Jewellery was established in 2017 with its own factory in Jordan, which specializes in designing daily wear and wedding jewellery collections, tailor-made jewellery designs with customers’ unique stories and jewellery renovation, which also works with famous photographers and artists for styling shoots.
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Brand Story
Since 1972, Cherry Tang’s family has been working in the jewellery business including jadeite and diamonds, also having its own brands and being the supplier for local and oversea markets in different scales. In 2017, Cherry decided to leverage this heritage and expertise into her own young and fashionable collections of expertly made jewellery.
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Chellery Jewellery is a truly vertical operation that cuts through middlemen and marketing dazzle, a reflection of the desire to promote a more conscious approach to how Cherry designs and produces jewellery. It owns sourcing and production facilities, which ensures ethical production and quality control.
Media Coverage
Cherry Tang’s family has been in the jewellery industry for generations and has earned a deep understanding of the lifecycle of jewellery products. She aims at creating a wide range of personalized jewellery pieces for customers. While considering customers’ preferences, she also takes account of the practicality of jewellery. Customers can easily mix and match the styles with the same jewellery collection or more than one collection.
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