Our Story
A Legacy in the Making
Three Generations. Fifty Years. One Vision.
At Chellery Jewellery, the art of fine jewellery is more than a profession—it is our family’s inheritance. While Chellery was established in 2017 as a contemporary Hong Kong brand, our story truly began in 1972.
As third-generation jewelers, we grew up witnessing the dedication required to turn raw materials into symbols of love. Today, we lead our family-owned factory—a facility that has been the heartbeat of our craftsmanship for over five decades—blending the time-honored techniques passed down through generations with a modern, fashion-forward sensibility.
The Heritage of the Workshop
Our factory is more than a production line; it is a repository of 50 years of expertise. Specializing in everything from elevated daily wear to exquisite wedding collections, we take immense pride in our bespoke design and jewellery renovation services. We don't just create new pieces; we breathe new life into family stories, ensuring they can be cherished for generations to come.
The Chellery Standard: Brilliance with Integrity
Because of our deep roots in the industry, we hold ourselves to a higher standard of sourcing and selection:
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Natural Diamond Selection: We exclusively hand-select natural diamonds, specializing in D-F color and VVS/VS clarity. Only stones that meet our family’s strict criteria for fire and brilliance are chosen for our collections.
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Ethical Sourcing: We believe luxury should be worn with pride. All our diamonds are 100% conflict-free and responsibly sourced through partnerships built on decades of mutual trust.
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Sustainable Mastery: By operating our own heritage factory, we ensure every piece is crafted with absolute precision, minimizing waste and respecting both the artisan and the environment.
  
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MEET THE FOUNDER: CHERRY TANG
Precision Meets Heritage
Before founding Chellery in 2017, Cherry Tang built a career as a Certified Public Accountant and Private Banker. While these roles defined her professional integrity, her heart remained tied to her family’s heritage factory—a pillar of Hong Kong craftsmanship since 1972.
The Pursuit of Mastery
Cherry’s transition began by designing bespoke pieces for colleagues. Their support ignited a calling to return to her roots and evolve her family’s 50-year legacy. To master the "soul" of the workshop, she balanced her finance career by day with night classes in metalworking and 3D design—often returning to the office at 10 PM to finish her professional duties.
The Chellery Vision
Today, Cherry merges professional precision with artisan craftsmanship. Her designs focus on versatility and practicality, created to be mixed, matched, and lived in. For Cherry, every piece is a blend of a CPA’s meticulous standards and a 50-year family legacy of love.